Analysis of Consumerˊs Preferences at Organic Food Purchase in Romania.

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News New IMPACT FACTOR Volume 70 Authors' Index Volume 70 Reviewers' Index Dietary recommendations during the COVID-19 pandemic. Statement of the Committee of Human Nutrition Science of the Polish Academy of Sciences Our new CiteScore2020 from SCOPUS June 2021 Issue has just been published September 2021 issue has just been released Volume 71's Reviewers Index

Analysis of Consumerˊs Preferences at Organic Food Purchase in Romania.

Vladimir Vietoris

,

Dagmar Kozelova

,

Martin Mellen

,

Marcela Chrenekova

,

Janko E. Potclan

,

Martina Fikselova

,

Peter Kopkas

,

Elena Horska

Publication date: 2016-06-30

Pol. J. Food Nutr. Sci. 2016;66(2):139–146

DOI: https://doi.org/10.1515/pjfns-2015-0028

KEYWORDS

consumer preferences

ABSTRACT

The decision-making process of consumers buying organic food is affected by several factors. Because of organic agriculture in Romania is growing the objective of this paper was to analyze consumer opinions and preferences concerning organic food products in Romania. The survey involved 350 respondents. The respondents were divided into two groups using the Hierarchical multiple factor analysis (HMFA). The strongest reason for buying organic food for Romanian respondents is health care, presented by 42% of respondents. Respondents prefer to buy organic foods directly from the produces, followed by supermarkets, specialized shops and pharmacies. Prevailing price of monthly purchase of organic food is 10 to 20€. The respondents are able to pay for organic food from 5 to 10% more than for conventional food.

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