CONSUMER RESPONSES AND SENSORY CHARACTERISTICS OF LOW-FAT AND FULL-FAT SOFT MARGARINES AND MIXED SPREADS
 
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Pol. J. Food Nutr. Sci. 1997;47(4):129–140
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ABSTRACT
Low-fat and full-fat soft margarines and mixed spreads were rated for the degree of liking in two consecutive years (1995 and 1996) by 104 and 101 consumers, respectively; internal preference map was prepared. Questionnaires concerning the consumption frequency and degree of liking by brand name were also used. Parallelly, the sensory characteristics (pro- filing tests) of the same spreads was carried out and attribute means were projected onto preference map. There was no significant difference in consumer preferences between full-fat (70-80%) and low-fat (45-60%) margarines and mixed spreads. Both lower hedonic ratings. Key attributes for hedonic discrimination were the intensities of buttery odour and flavour (positive) and hydrogenated-fat and oily odour and flavour (negative). The ratio between them clearly affected the pleasantness of spreads in consumer opinion.
ISSN:1230-0322