The aim of the study was to evaluate kind and importance of factors influencing the choices of vegetables and fruit consumed by the youth. The research was carried out on youth group aged 15-16. The group consisted of 966 pupils, including 483 girls and 483 boys, living in Szczecin. They were selected for the research in two steps, in groups. Fourteen choice factors of raw vegetables and fruit, without separating their assortment, were examined, with the use of a test based on a 3-point hedonic scale. Between girls and boys no differentiation in the choice factors ranking according to their importance was stated, both in the vegetables and fruit choice. Factors to a great degree taken into account by the youth included: freshness, taste, stability, influence on health, external appearance and nutritional value. In girls group, in comparison to boys, the vegetables choice was significantly more strongly determined by such factors as influence on health, external appearance, nutritional value and habit, and the fruit choice by external appearance and influence on health. Sex of pupils influenced some factors importance degree, independently from their parents education. Significant correlation between the mean vegetables and fruit choice factors importance indicates that there may be elaborated a common behaviour strategy aiming at the youth nutrition rationalization.