ANALYSIS OF FACTORS INFLUENCING THE CHOICE OF DAIRY PRODUCTS BY POLES. POFPRES STUDY
 
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Pol. J. Food Nutr. Sci. 2006;56(Special issue 1s):57–60
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ABSTRACT
The study included 9339 people aged from 13 to 75 years, inhabiting 6 macro regions of Poland. Thirty choice factors of dairy products were evaluated. A statistical analysis of the results obtained was carried out after separating the following factors: sensory, functional, health, economic and socio-cultural ones. Dairy product’s choice was more affected by sensory and functional factors than the socio-cultural, economic and health ones. The average importance of all groups of factors influencing dairy products’ choice was significantly correlated with sex, age and region of inhabitance. The size of the place of inhabitance differentiated significantly the average importance of economic and socio-cultural factors. The results obtained show that Poles underestimated the role of dairy products and they had consumption motives in food choice.
ISSN:1230-0322