The purpose of the study was to establish the effect of certain characteristics of consumers, such as sex, age, education, income, family type and the source of incomes, on the choice of the form of fruit consumption and the frequency of fruit consumption in selected forms. The analysis was conducted on the basis of data obtained from surveys carried out among the inhabitants of Lublin in the years 2002, 2003 and 2006. Results of those studies point out that the demographic and socio-economic characteristics significantly differentiated the consumers’ preferences related to choosing the forms of fruit consumption and the frequency of their consumption. In 2006 the declarations of fresh fruit consumption were significantly differentiated by the age and sex, while the choice of juices and jams – by the age, and that of frozen fruit – by the sex, age and incomes. Consumers were shown to prefer fruit consumption above all in the fresh form as well as in the form of juice and drink and as ingredient of dishes and bakery goods. The indicated correlations between the consumers’ characteristics and different forms of fruit consumption are subject to dynamic changes in time.